China's media ad spending 2021-2025, by medium

Published by
Lai Lin Thomala,
Jul 5, 2022
Digital ads dominated China's media ad market with a total spending of around 121 billion U.S. dollars in 2021. The current driving force from mobile was expected to increase by more than 50 percent by 2025 while print ads would slowly contract.

Total ad spending in China in 2021 with forecasts till 2025, by medium (in billion U.S. dollars)

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Release date

May 2022

Region

China

Survey time period

2021 to March 2022

Supplementary notes

* Forecast.

Hong Kong is excluded. Digital is not included in the TV ad spending. Off-air radio and digital is excluded in the radio figures.

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